I lead product marketing, GTM strategy, analyst relations, and sales enablement for enterprise SaaS. Currently at Gotransverse, where I built the PMM function from zero and reframed a highly technical monetization platform around outcomes finance leaders care about.
Titles change. The work doesn't. Every PMM role I've held has hinged on the same three practices — done rigorously, at the same time, in service of the same buyer.
Reframe technical platforms around outcomes finance and operations leaders act on. Reworked GT-RM around revenue leakage recovery — shifted the story from product functionality to quantified financial impact.
→ See the reframesBattlecards, discovery decks, objection handlers, pitch decks, demo narratives, first-call materials. Built the whole library at Gotransverse — the onboarding plan I made was later adopted by sales, CS, and implementation.
→ Selected assetsMaterially improved analyst evaluations across Gartner, Forrester, IDC, MGI, and ISG — through narrative clarity and correcting perception gaps, not underlying product changes.
→ Programs I've ledEvery figure below is attached to a real project I can walk you through — including the parts that took three iterations to work.
Forty-plus certifications is a fine trivia fact. What matters is which platforms I've built production work on — and where the AI stack has meaningfully changed how I move.
A selection of launches, campaigns, and customer stories from the last eighteen months at Gotransverse. Ask me about the ones that took three tries.
Recruiters, hiring managers, and fellow PMMs all welcome. If you're pitching me on a role, tell me what the first ninety days actually look like.